CRM is the tool which is used for the managing your relationship with the customers, this can be used in business to consumer or Business to corporate environment as well.
In today’s competitive business scenario, recognizing this fact is mandatory for a company’s success.
To assist businesses come out with the never-ending customer demands, organizations have decided to enforce a Customer Relationship Management (CRM) to manage the customer-facing procedures of their business.
Customer Relationship Management is not new. but what new is the strategies, technologies and applications which is used for the improve the management of customers, customer information and the business as a whole.
Though there are many other software now days but the basic fundamentals of CRM is still the same.
Be it any business and you’ll hear the same requirements:
“Complete profile of customer”
“Leads Management”
“Get more customers”
” Measure our marketing ROI (Return on Investment)”
“Sales force automation”
“Attain customer satisfaction”
These are the basic objectives of CRM, however not the all objectives. Business need to ease out their business processes to the complexities within the organization in both processes and communication mediums so that the profit of CRM can be tracked and more concrete.
The main services which CRM provides are in marketing, sales, and service (pre sales, sales and post sales) to give the employees who touch base with the customer the power to access valuable customer profile.
CRM can also strengthen the customer view across channels including the Web, call centres, field service, sales reps, and partners so that they can project to customer a better market, sale, and service .
The Goal
The principle CRM focus on areas support the requirements of the customer-interactive processes of a business:
How CRM can Help HR Consultants
CRM can be a handy tool for HR Consultant companies to streamline and maintain their date and below are the details of few features of it.
– Maintain database of all the candidates with their resumes so that it can be tracked anytime
– Students can be tagged on the basis of their Skill-set and data can be retrieved whenever requirement arises from the client.
– Data will have saved not only about their skill-set will also be around their preferred location to work, current location, current ctc, expected ctc, years of exp, past record etc. and will click of few reports data can be created and shared with client about it.
– It also helps in Sales Management for HR companies with the companies they are tapping for their services and how many of them are matured or missed to convert.
– It can also create sales funnel for the company with forecasting capabilities.
– It help to send quotation from the system to the customers (organizations) also invoicing etc.
– It also helps in task management in which you have reminders for calling clients and candidates for various events like interview dates, interview reminders, payment follow up, sales follow up
– Records the historical conversation with Client and Candidates for future prospective
– Service Contracts for tracking and managing limit of service offering to any customer.
– Contact Management for managing your contacts which are consolidated over the period of time.
– Service Management, it can help you know which service is most saleable for you compare to other services of yours.
– Payment Management for tracking given incentives to your team for converting sales.
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